For many Filipinos, the shopping experience is more than just a simple one that involves picking and purchasing products. There’s an entire culture around bargain finds, gift-giving, and even what are regarded as “shopping holidays.” On top of specific holidays, like Christmas and Valentine’s Day, Pinoy shopaholics typically mark the following events on their online shopping calendars:
- Payday sales at the middle and end of each month
- Midyear or end-of-season sales
- Black Friday and Cyber Monday sales, which are traditions adopted from the United States
- Monthly double-digit sales (e.g. 8.8, 9.9., 11.11, and 12.12)
For up-and-coming retail businesses—especially those run by women and mompreneurs—shopping holidays are golden opportunities for increasing revenues and growing a startup brand. All the same, running campaigns and launching promotions on shopping holidays can come with their fair share of hassles. Some problems you can expect to encounter during a big shopping event are surges in orders, increased chances of miscommunication between customers and staff, shipping delays, and overloaded e-commerce website servers.