Recently, I asked you about your family’s drinking water after reading a post on Rappler on water safety. I came to realize that providing drinking water from refilling stations isn’t generally safe. This was proven by a video shown to us during the launch of Unilever PureIt’s “Sure Ka Ba?” campaign. More on the campaign later but please watch the video.
From the sando boys to the pedicab delivery, relate na relate ako, kayo ba?
Mr. Brian Duruin, PureIt’s brand manager, said, “Through the video, we wanted to show households, especially the moms, how refilled water can easily be contaminated due to improper handling and transport of containers and other human factors. This, in turn, can pose health risks for the family, especially the children”.
Unilever’s Sure Ka Ba?
Unilever Philippines, through its state-of-the-art water purifier – Pureit, has launched an awareness campaign to empower household consumers to question the safety of their drinking water, and in so doing, protect the health of their families.
Unilever has introduced Pureit Excella, an in-home, non-electric water purifier that converts tap water into clean and safe drinking water. Pureit has an advanced five-step purification process that eliminates 99.9999% of bacteria, viruses and parasites to meet the stringent safety standards of the US Environmental Protection Agency.
They also launched two other PureIt models: the PureIt Marvella RO Slim and the PureIt Marvella UV.
If you want to see Pureit demo units and how it will look inside your homes, visit the Avida Showroom in Glorietta Center, Makati City until September 30, 2015. Avida, one of the country’s leading real estate developers for the mid-market segment of the industry, supports Unilever and Pureit in their effort to provide households with access to safe drinking water to ensure their health.
I’m happy to share that we just finished the last gallon of water we ordered from our suking refilling station and then we’ll use our very own PureIt Excella. Now, I am sure that the bottles are washed, I can see what goes in and out my water purifier, and the bottles goes straight to the fridge. No more exposure to dust and other contaminants. I can finally say that I’m 100% sure of my family’s drinking water. Ikaw, sure ka ba?
For more info about Unilever PureIt, visit www.pureitwater.com.