These days, shopping with my 5-year-old has become more difficult because our fashion choices are at opposite ends. Gwen likes girly and trendy clothes while I want her clothes to be more casual and comfortable (think jeans-shorts-shirt). If I buy her something she doesn’t like, try as I might but she won’t wear it.
Thankfully, there’s a new fashion street wear brand for the coolest kids in town. Swag Junior offers contemporary yet comfortable alternative to typical children’s fashion. Its collections are inspired by one of the world’s most distinct fashion meccas, Japan.
Swag Junior celebrates children’s individuality through fun, cutting edge, and trendy styles. At their launch, we also got to personalize the clothes by adding patches and button pins.
Here’s what Gwen did to her denim button-down dress. That dress is a steal for only Php 799!
It’s not always sporty, denim can also be girly. Switch from sneakers to strappy sandals and you got a different look.
I think we have reached a compromise. I can count on Swag Junior for clothes that are hip, cool, and comfortable.
Swag Junior Boys (Ages 5 to 12) can be found at the following The SM Store branches: Megamall, San Lazaro, Bicutan, Iloilo, Cebu, Las Piñas, Harrison, Lucena, and Southmall. Swag Junior Girls (Ages 5-12) can be found at Bicutan, Iloilo, Lucena, Harrison, Bacolod, Las Pinas, Southmall. And Swag Junior Infants/Toddlers (Ages 1 to 4) can be found at Bacoor, Cebu SRP, Megamall, Makati, North Edsa, Pampanga and Tarlac.
For more information on Swag Junior, LIKE Swag Junior on Facebook and FOLLOW @swagjuniorph on Instagram.